How to: pre-seed
About the flow which really works
Sep 25, 2024
Strategy
Come up with an idea.
Figure out how to tell it.
Tell your friends.
Adjust the idea or story.
Tell your friends again.
Refine further.
Go to an investor friend.
Adjust the pitch and the idea.
Ask questions.
Turn early pitches into dialogues.
If necessary, build a demo or proof of work.
Remember, it's a tool of proof, not the product.
Go to 50 investors who aren't critical.
Sharpen the pitch and adjust the idea.
After that, find a big name.
Sell them the idea—it has evolved significantly.
Secure the remaining funding.
Other investors will follow the big name.