Social proof and Behavioural Design

Main drivers of the besthair.ee sales are social proof features — SM videos about the product and reviews. Bonus — limited offers, buy 2 get 3, and other discounts. Design reflects it and boost the sales.

Olga Bahmatova

Business owner

"Fast and high standard of communication. We’ll definitely continue working with Georgi!"

Collab:

Besthair.ee

Besthair.ee

2025

eCom

UX/UI

Visual Identity

About

besthair.ee is an online store for hair care products. They’re preparing to expand their product range, and as part of this, they’re rebuilding their website. It’s the perfect moment to update the design as well — and I helped them with that.

About

besthair.ee is an online store for hair care products. They’re preparing to expand their product range, and as part of this, they’re rebuilding their website. It’s the perfect moment to update the design as well — and I helped them with that.

About

besthair.ee is an online store for hair care products. They’re preparing to expand their product range, and as part of this, they’re rebuilding their website. It’s the perfect moment to update the design as well — and I helped them with that.

Team

Team

Team

My Impact

I developed the visual style, designed all store screens, simplified the user flow, and redesigned the user dashboard.

I implemented social features and behavioural design approaches.

During the work we approved more than 70 screens, taking into account all the necessary states and sizes.

My Impact

I developed the visual style, designed all store screens, simplified the user flow, and redesigned the user dashboard.

I implemented social features and behavioural design approaches.

During the work we approved more than 70 screens, taking into account all the necessary states and sizes.

My Impact

I developed the visual style, designed all store screens, simplified the user flow, and redesigned the user dashboard.

I implemented social features and behavioural design approaches.

During the work we approved more than 70 screens, taking into account all the necessary states and sizes.

Lessons

  • At the end of every design day, I sent the client a video overview of the progress. This added transparency and created a fast feedback loop.

  • ChatGPT was surprisingly accurate at estimating the project scope and number of hours needed — with only a 15% margin of error.

Lessons

  • At the end of every design day, I sent the client a video overview of the progress. This added transparency and created a fast feedback loop.

  • ChatGPT was surprisingly accurate at estimating the project scope and number of hours needed — with only a 15% margin of error.

Lessons

  • At the end of every design day, I sent the client a video overview of the progress. This added transparency and created a fast feedback loop.

  • ChatGPT was surprisingly accurate at estimating the project scope and number of hours needed — with only a 15% margin of error.

Georgi. Made by Svetlana & Juri in Tallinn, Estonia 🇪🇪🇪🇺

Georgi. Made by Svetlana & Juri in Tallinn, Estonia 🇪🇪🇪🇺

Georgi. Made by Svetlana & Juri in Tallinn, Estonia 🇪🇪🇪🇺