STP generated a whole community of russian speaking young people who want to take part in something they wouldn’t be ashamed of later. STP aimed to not only develop comedy culture in Estonia but also creating a platform for russianspeaking estonian youth to socialise and grow together.
photos by Xenia Kvitko, Inst: @xenia.kvitko
The problem: it happened so that a relatively small city (0.4M people population) is divided to two generally polarised communities — estonian speaking estonians and russian speaking estonians. In terms of leisure it creates a situation where social life of the russian speaking part of young population is boring, repetitive and a lot of young people are lacking a good way to spend their spare time.
This leads us to an environment where almost any and every cultural beginning is bound to succeed. But there is a “But” - the target audience is extremely small. There are approximately 20 thousand young russian speaking estonians, and not all of them are even interested in comedy or public events in general. This leaves us with a very big sustainability problem for most of cultural endeavours aimed at russian speaking youth in Estonia.
photos by 1. Alina @essayer.la.vie Skvortsova 3. Artemy, inst:@arte5m 2. Poster layout by Georgi Knyazhev, illustration by Nadya Andreeva inst: @nadidj
Under such conditions, money cannot be the goal. It is only a means of survival, which is always lacking. From this, a clear motive is formed — STP should equally:
1. develop the culture of Russian-language comedy in Estonia;
2. create new social connections. This is important not only for the guests, but also for the organizers. Here, as part of a humorous event, we are trying to work with potential partners and create the ground for collaborations;
3. create an opportunity for the realization of the creative ambitions of young people.
photos by 1. Alina @essayer.la.vie Skvortsova 3. Artemy, inst:@arte5m 2. Poster layout by Georgi Knyazhev, illustration by Nadya Andreeva inst: @nadidj
2. It should be serious and not ashamed. Any viewer should perceive the STP brand as a story with which he would like to associate himself and for which he would not be ashamed. But at the same time, the visual should not be too serious, as this is a comedy;
3. The visual should be easy to produce. Russian-language comedy in Tallinn cannot be the main job. Therefore, we do not have a large amount of time and financial resources. Everything should strive for optimization;
4. At the same time, the visual must maintain consistency. This makes it easier to work with marketing and increase awareness.
STP Show
2022
Comic Show
Soul Project
ArtDir